Product Manager - Marketing Solutions - Remote within the U.S.

Job Summary

Supports the delivery of quality solutions for the Business Intelligence team through market research, product development and rollouts, and ongoing sustainment for assigned products with minimal support from management. Manages business processes and assigned external relationships independently. 

To qualify for this position, candidates must possess proficiency in HubSpot as both an administrator and marketer, with expertise in configuring workflows, email campaigns, and lead nurturing is required. HubSpot certification highly preferred, but not required. 

Key Responsibilities

1. Develops product requirements with minimal management support and works with Technology teams to prioritize and implement requirements, do customer market testing (validation), perform user acceptance testing, and launch the requirements.
2. Utilizes HubSpot as an administrator to configure, maintain, and optimize marketing automation workflows, email campaigns, and customer segmentation.
3. Puts together execution strategy/plan, and coordinates efforts with various functional areas (marketing, customer-facing, billing, etc.) to roll out new products or enhancements and drive customer satisfaction with management help on escalated issues.
4. Helps develop and present business cases for new Business Intelligence product initiatives to secure project funding and/or proposal approval.
5. Identifies areas for program improvement, and partners with sales, customer success, and marketing departments to devise programs to increase customer sales and decrease cancellations.
6. Utilizes HubSpot's reporting and analytics tools to track and measure the performance of marketing campaigns and make data-driven decisions for optimization.
7. Identifies what market research is needed for assigned areas. Conducts market research including customer surveys, one-on-one customer interviews, and competitive analysis with management support. Monitors customer feedback and provides consolidated tracking and reporting of market needs.
8. Develops and delivers presentations at speaking engagements to drive customer awareness of product capabilities and new customer initiatives.
9. Develops and manages select relationships with Original Equipment Manufacturers (OEMs), third parties, and other external industry professionals.
10. Act as a subject matter expert on HubSpot, serving as both an administrator and marketer to leverage its capabilities in maximizing the effectiveness of marketing campaigns.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in business, marketing or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 4 years of progressively responsible experience in a product or marketing role. Must also be able to demonstrate the following skills and abilities:

• Proficiency in HubSpot as both an administrator and marketer, with expertise in configuring workflows, email campaigns, and lead nurturing is required. HubSpot certification highly preferred, but not required. 
• A strong understanding of marketing and product management principles and the ability to effectively oversee a managed service solution.
• Strong project management skills, with the ability to prioritize tasks, manage deadlines, and coordinate cross-functional teams.
• Strong interpersonal skills with the ability to develop and nurture business relationships with key customers and establish collaborative working relationships within and across internal teams on moderate to complex projects.

• Excellent written and verbal communication skills.
• Able to apply principles of critical thinking to collect data, draw valid conclusions, consider options, recommend solutions, and solve problems.

• Strong business acumen with the ability to see a big picture view.
• Engaging presentation skills with the ability to effectively speak to and interact with various sizes/types of audiences in a professional and easy to understand manner.
• Organized, detail oriented and can manage multiple priorities.