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Content Development Specialist - Hangzhou, China

Hangzhou, Zhejiang, China Req #1010
Friday, May 26, 2023

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry.  We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.


  • We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
  • We are the leader in science-based technology which elevates the standard of care for consumers.
  • We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
  • We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
  • We put our people first and believe personal development drives business development.
  • We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.


At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.  

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

Learn more about us by following our LinkedIn and Instagram sites and please visit us at



Responsible for developing content and selling points of products. Independently plan, develop content. Improve the quality of copy writing to increase fan attention, number, activity, conversion rate. Be familiar with the rules of Ali, RED, Weibo, with cost consciousness. Be able to develop event plan and activity content plan in line with EC product promotion.

Strategic Role Responsibilities


In line with the strategy of the channel, develop clear guidelines on how to position Cynosure in content

Operational Role Responsibilities


  • Analysis consumer preference, purchasing occasions. Be interested in the trends, and hot posting, pictures, videos. familiar with user behaviors and of Tmall, Taobao, RED, Weibo platforms, develop content to integrate with products.


  • Be responsible to develop creative content,able to write posting. Develop and regularly update E-store’s content, placement, and promotion. Be able to write influencers livestreaming’s script.


  • Cooperate with EC promotion, complete the content copy writing and launch. Cooperatively perform the execution of digital events.


  • Plan relevant content with certain spreading topics, including topic selection and material collection and extraction, can create topics with current hot spots, and produce short videos with pictures and texts.


  • Be able to analysis data and summary the insights, review results. Optimize content planning and launch plan accordingly.




  1. EC content or new media related experience,e.g. platforms from RED, Soyoung. Be familiar with content operation and launch of those platforms
  2. Strong writing/content crafting skills



  1. Self-directed and motivated
  2. Highly executional capabilities, work with internal and external stakeholders to drive daily operation proactively.
  3. Strong responsibilities, work efficiency, strong resistance to pressure, good at communication, strong sense of teamwork.

Qualifications (Select the minimum qualifications required for this position to successfully achieve business requirements)



  • Bachelor’s degree required
Education and experience combination:

Associate’s degree is equivalent to 18 months of experience

Bachelor’s degree is equivalent to three (3) years of experience

Master’s degree is equivalent to four (4) years of experience

Specific Area of Study:


  • 5 to 8 years relevant experience
  • Medical aesthetics relevant industry experience is plus.

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Sit; use hands to finger, handle or feel objects, tools, or controls.
  • Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
  • Lifting/pushing/pulling and carrying products weighing up to 45 pounds
  • Potential Exposure to moving mechanical parts, vibration and/or moderate noise levels.
  • Potential Exposure to hazardous chemicals or other materials.
  • Safety Shoes compliant with site specific policies/procedures must be worn in designated areas
  • Potential Exposure to blood.
  • Other (please specify)

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Other details

  • Job Family Marketing
  • Job Function General Marketing
  • Pay Type Salary
  • Employment Indicator Regular
Location on Google Maps
  • Hangzhou, Zhejiang, China