Public Knowledge

Market Research Analyst

Georgia, USA ● North Carolina, USA ● South Carolina, USA ● Tennessee, USA ● Virginia, USA Req #773
Friday, September 15, 2023

This position is fully remote

Applicants must be willing to travel and should be within 2 hours of a major airport.

Company Summary

Public Knowledge® is a national management consulting firm that helps government agencies solve tough problems and thrive in complex environments. We do this by providing planning, procurement, and implementation services. Most of our work is in Health and Human Services. You can learn more about us at  


Inclusion is a core value of Public Knowledge®. We value and seek to create a more diverse workforce. We encourage women, minorities, veterans, people with disabilities, people with different sexual orientations, people with lived expertise, and other diverse people to apply. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We are committed to creating a safe and inclusive workplace that highlights the diversity in all of us and our experiences.

Position Summary

The Business Development team is hiring a Market Research Analyst to improve market share by leading research efforts, completing competitive analyses, leading proposal debriefs, and facilitating meetings. The Market Research Analyst is responsible for working with the Business Development team members, including sales and marketing, to drive revenue generation, and grow market share through sales, marketing and proposal responses.  

We’re looking for someone with a combination of superior organizational, research, and business intelligence skills, plus the ability to be productive in a virtual company. The successful candidate will have experience conducting research and taking complex data sets and synthesizing them into clear and actionable recommendations, have superior writing skills, be responsive to time-sensitive and deadline-driven proposal efforts, be flexible in meeting multiple priorities, and thrive in a fast-paced environment.  


What We are Looking For   

  • Organizational skills   
  • Analytical skills
  • Data transformation, modeling, and visualization skills
  • Research skills  
  • Writing skills   
  • Ability to work with a virtual team  
  • Tolerance for ambiguity   
  • Interpersonal communication skills  
  • Ability to juggle a diverse workload with competing priorities 




The Market Research Analyst is responsible for developing our BD strategy for specific opportunities using information from research, debriefs, competitive analyses, and best practices.  


Market Analysis and Segmentation

  • Work with the Marketing Team and BD VPs to collect and review data from disparate sources to identify key insights to inform our business development strategies
  • Inspect, cleanse, transform, and model data to discover useful information, inform conclusions, and support PK’s decision making
  • Work with the Marketing Team and BD VPs on competitive analysis  
  • Facilitate discussions and meetings to deliver results of analysis in conjunction with BD VPs and other SMEs  
  • Performs pricing analysis

Business Development Research and Proposal Support

  • Understand the proposal process and work with the Proposal Team and BD Team to research future opportunities and provide data to support decision making  
  • Work with Subject Matter Experts (SMEs) to research current opportunities to identify competitors, pain points, and value propositions to share with proposal writers 
  • Work with the proposal team’s lead writers to incorporate differentiators and win themes into proposals  
  • Review RFP responses and provide input to the lead writers to improve response content around strategy  
  • Performs internal proposal debriefs with the BD team 
  • Work with the Proposal Center Vice President to request available competitor proposals, scoring evaluations, and the awarded contract amount after an award   
  • Complete Debrief and Freedom Of Information Act (FOIA) requests, if needed  Analyze competitors' proposals, with the assistance of SMEs, and lead debrief presentations
  • Provide feedback the Business Development Team and Proposal Team to improve our response strategy  
  • Designs and facilitates training based on debriefs  
  • Bring best practices to the Business Development team and Proposal team



  • Other duties as assigned 


Minimum Qualifications   

  • 5+ years of relevant work experience preferred
  • Proficiency in MS Word, Excel, and PowerPoint 
  • Demonstrated proficiency in persuasive writing using conversational English  
  • Demonstrated proficiency in analyzing disperse data sources and creating
  • Must have the ability to work independently and as part of a team  
  • Must have excellent oral and written communication skills, including the ability to communicate with internal and external parties  
  • Must have the ability to handle and organize multiple projects and deadlines  
  • Must demonstrate a high degree of attention to quality, details, and correctness  
  • Must have the ability to work at a computer for extended periods  



Preferred Skills/Qualifications   

  • Government procurement experience  
  • Knowledge of one or more health and human services programs  



Physical Requirements and Working Conditions:

  • Must have the ability to travel to client sites
  • Ability to work from a home-based office
  • Must have the ability to work at a computer for extensive periods of time
  • Must have the ability to speak on the telephone for extended periods of time
  • Must have the ability to read (paper or computer screen) for extended periods of time
  • Must have sufficient hand, arm, and finger dexterity to operate a computer keyboard and other Company equipment
  •  Must have the ability to be self-driven, work independently and as part of a team




Benefits include salary, retirement plan, health and disability benefits, remote work environment, flexible work hours, and a generous vacation program.  

We offer excellent paid benefits that include:  

  • Comprehensive Health & Dental Insurance
  • 100% Paid Life Insurance  
  • 20 Days Paid Time Off (Per Year)  
  • Paid Holidays  
  • 401K Savings Plan with 100% match up to 3% of your salary
  • Anniversary Reward Bonus




Think you've got what it takes? Apply online on our website and include an introduction to yourself and your qualifications.

 This job post should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job.  The incumbent may be requested to perform other job-related task and responsibilities than those stated above.

Public Knowledge is an Equal Opportunity Employer

Other details

  • Job Family USA
  • Pay Type Salary
  • Employment Indicator Regular
  • Min Hiring Rate $60,000.00
  • Max Hiring Rate $75,000.00
  • Travel Required Yes
Location on Google Maps
  • Georgia, USA
  • North Carolina, USA
  • South Carolina, USA
  • Tennessee, USA
  • Virginia, USA