Sales Director – Protein Processors

Griffith Foods is a global manufacturer of food products.  We provide a wide range of taste and texture components for food industry customers throughout the world.  Our products include seasoning blends, dry mixes, coating systems, dough blends, crumbs, flavors, sauces and food bases that are used in an extensive variety of application from snack foods and processed meat and poultry to ready meals. Our customers include food processors, restaurant operators and grocery retailers.  While our name may not be familiar to consumers, our products are key components of foods offered by many of the world’s best-known companies.

Position: Sales Director – Protein Processors                                                                 

Location: Monterrey, Nuevo León

Reports to: Sergio Peñuelas

Summary:

Develop and implement sales strategies to drive revenue growth and achieve sales targets aligned to the Long-Range Plan. Manage a sales team, identify new business opportunities both locally and regionally as well as trigger strong relationships with current new clients and partners.

Major duties & Responsibilities:

• Develop and execute comprehensive sales strategies aligned with the overall business strategy. Analyze market trends, competitor activities, and customer insights to identify new sales opportunities and formulate effective sales plans.
• Build and lead a high-performing sales team, providing coaching, guidance, and support to maximize their potential. Set clear sales targets, monitor performance, and conduct regular performance evaluations. Foster a culture of teamwork, motivation, and accountability.
• Achieve Annual Operating KPI:  revenue, profitability and portfolio transformation. Monitor sales performance against targets, identify gaps, and implement corrective actions as needed.

• Retention: Trigger Portfolio transformation aligned to the LRP and segment strategic posture. (experiencia evolucionar un product para que llegue a la madurez, analizar el portalofio y definir en que etapa van)
• Acquisition: Identify and pursue new business opportunities, partnerships, and collaborations to expand the customer base with new poultry, meat, and seafood processors both locally and abroad.
• Penetration and Innovation: Lead and intentionally use of core and new capabilities to deliver innovation, transform portfolio and improve profitability.
• Industry and Market Awareness: Stay updated on industry trends, competitor activities, and emerging market opportunities. Attend industry conferences, seminars, and networking events to gather market intelligence and identify potential business leads.

Knowledge and Experience:

• Bachelor’s degree on Business, MKT, Food Engineer (desirable). MBA is a plus.
• Ingredient experience
• 10+ years’ experience on the Protein segment (meat, poultry, fish and alternative proteins).
• Fully bilingual (English 100%), PLEASE ATTACHED RESUME IN ENGLISH.
• Travel: 40%
• BI Tools: CRM, Power BI, PP, Excel.